UX
“Good design is actually a lot harder to notice than poor design,
in part because good designs fit our needs so well that the design is invisible.”
Don Norman
“Good design is actually a lot harder to notice than poor design,
in part because good designs fit our needs so well that the design is invisible.”
Don Norman
My journey began in graphic design, but after moving to Sweden 10 years ago, I shifted my focus to digital products, realizing it was the natural evolution of my career. Working with global brands like IKEA, as well as local companies in Scandinavia and the USA, I have developed a strong skill set in digital solutions and UX/UI design.
I create impactful digital experiences through digital design that enhances brand identity and UX/UI design that ensures intuitive, user-friendly interfaces.
With expertise in interaction design, I craft seamless and engaging touchpoints, making digital products feel natural and effective.
I also specialize in motion graphics, bringing brands to life with dynamic visuals. My goal is to blend creativity and functionality to deliver integral results.