PRIV APP

1 – Project Overview

Priv. is a platform for sharing visual content among public users, but creators (influencers) need to interact with specific needs where they can make inquiries about their accounts. My role was to design an exclusive creator dashboard, providing insights on analytics, monetization, rankings, and industry trends. The goal was to create a simplistic, intuitive, and fashion-forward experience tailored for influencers.

2 – Problem Statement

Creators need a clear, accessible way to track their growth, earnings, and industry trends, but existing analytics tools are often cluttered and difficult to navigate. Priv. aims to solve this by providing an intuitive dashboard where influencers can visualize key metrics effortlessly. The main challenges creators face include:

Monetization tracking is fragmented, making it hard to see earnings and trends in one place.
Performance statistics lack clarity, overwhelming users with complex data presentation.
Industry news and trends are scattered, requiring creators to search multiple sources for updates.

The goal was to design a streamlined, visually appealing dashboard where creators could instantly access financial insights, audience analytics, and relevant industry news in one place.

3 – Research & Insights

Through interviews and surveys with micro to professional influencers, I identified:

Creators prefer simple, mobile-friendly dashboards.
Monetization tracking is a top priority, followed by audience insights.
Visual simplicity enhances usability—cluttered data discourages engagement.

Competitive analysis of platforms like Instagram Insights and YouTube Studio helped define opportunities for improvement, guiding the dashboard’s core structure, As well as different dashboards for monetization purposes like Coinbase and Binance.

4 – Ideation & Wireframes

Based on research, I designed a dashboard that simplifies monetization, analytics, and industry updates while maintaining a sleek, intuitive experience.

I mapped similar dashboards to ensure quick access to key insights and prioritized:

Monetization Overview – Earnings, graphs by timeline and a colour distinguished CTA.
Performance Analytics – Engagement, audience, content reach.
Creator Rankings – Chart with an overview for the top 10 creators
Industry News – Curated updates for influencers.

Early wireframes explored layouts balancing clarity and usability with further refinements with the client and potential users.

5. UI Design & Prototyping

I developed the high-fidelity prototype, refining the dashboard for quick access. To enhance usability, I introduced customizable widgets with drag-and-drop functionality, allowing creators to tailor their dashboard experience.

During prototyping, I explored different data visualization methods, leading to:

Compact revenue tracking with earnings breakdowns with different periods of time lenght.
Interactive engagement graphs with platform and time filters.
A dynamic ranking system for real-time competitor insights.

To ensure consistency, I began developing a design system preview, defining components, typography, and color schemes for scalability. The final iteration delivered a flexible, intuitive, and visually clear dashboard, making insights more actionable for creators.

6. Results and Next Steps

The new Priv. dashboard streamlined how creators interact with their performance data, making insights more accessible and actionable. User testing showed a 40% increase in efficiency, with creators relying on customizable widgets to personalize their workflow. The improved navigation and real-time statistics helped them make faster, data-driven decisions about content and monetization.

Priv. is now positioned as a creator-first analytics tool, balancing depth and usability. Moving forward, refining AI-powered insights, advanced audience segmentation, and a seamless mobile experience will further enhance its value, keeping creators ahead of industry trends.